Organic communication, technology roots

Organic communication is an approach that deliberately examines an entire ecosystem, so all the elements surrounding a program, project or plan are considered.

It is neither top down, nor from the ground up, but rather a holistic practice. It  recognizes that even a simple conversation between two people takes place in an environment, at a certain place and time—all of which affect the experience.

Digging deep to ensure technology serves a strategic purpose

With so many technology tools available inside and outside the enterprise, it’s easy to grab onto the latest bright and shiny application as a way to solve a communication challenge.

We dig deep to unearth purpose, barriers and desired outcomes and craft a strategic plan that ensures the right tools are being deployed for the desired results.

By taking the time to lay the groundwork, and by employing technology strategically, we are planting the seeds for success.

About Susan Willett
Working across functions and borders

In partnership with HR, IT, Corporate Communications and other departments, Susan delivers business analysis, design and implementation of online and mobile applications, change management strategies, conceptual and creative direction, and internal social media strategies. In addition to her technology expertise, Susan has in depth understanding of human resources issues and topics including corporate social responsibility, diversity, talent acquisition and retention, and cultural alignment. Her experience also includes external-facing communication, including public relations, website strategy and design, and concept and development for traditional media such as advertising, PSAs, annual reports, and direct mail campaigns.

But wait! There’s more!

There’s another side to Susan: she’s also an animal lover, author and award-winning blogger; read more about her or check out her blog Life with Dogs and Cats, where you’ll find her humorous stories, insights and photography describing life with three dogs and four cats.

Business publications, speaking engagements and workshops

• Storytelling Workshop: “How to tell powerful stories that engage, encourage action, and get results in a business environment”
• “Telling Tales: How to create content that attracts, engages, and keeps your audience coming back for more, Cat Writer’s Association Conference
• “From Blogger to Author: Getting paid for your words, from freelance writer to book author,” Cat Writer’s Association Conference / BlogPaws
• “Blogging 101: Tips and tools to start a blog and keep it going”
• “If We Build It, Will They Come? Change management and adoption for enterprise social networks” Advanced Learning Institute Workshop,
• “Reaching Millennials Where They Live: #Mobile” / Moderator for panel discussion: The Branding Challenge for Employers in the Millennial Age, NJ IABC
• “From Facebook to Twitter and Beyond: A guide to social media,” Presentation
• “Blogging Inside the Enterprise” NJ IABC
• “The Perspective from Corporate Communications,” The Enterprise Portal by Logical Design Solutions
• “Writing for the Web” Writing Workshop

Awards

• Multiple IABC Awards: Gold Quill, Silver Quill and IRIS Awards of Excellence
• Art Directors Club of New Jersey Awards of Excellence, Bronze and Silver Medals
• Logo Annual Awards of Excellence
• Graphic Design USA Award of Excellence